Elements of Modern Home studies comprehensive demographics and buyer profiles of each new model home community in order to produce a merchandising and design mix that speaks to the buyer in its specific language. By focusing project design themes on target profiles, client sales increase while options and upgrades expand. To succeed in today's competitive new home construction industry, a sales approach that incorporates market-based merchandising is required. Buyers demand more in a model than a design that shows how furniture will fit. They relate first to how the home feels. Smart builders recognize what sells and hire a design firm that understands how to present an environment that makes that emotional connection with potential buyers.

We visualize and produce model homes that fulfill dreams. We create unique themes and high-impact memory points for each model, separating it in the buyer's memory from the builder's competition.

The most effective way to merchandise for a specific market, is by identifying the following;

Age Group
Marital Status
Ethnic Group
Number of Children
Single or Dual Income
Hobbies or Recreation

Our trained professionals select colors, furniture, design themes, fabric and art that reflect the lifestyle of each buyer profile target. We use our industry knowledge to style environments that present the imagined new lifestyle of the buyer. Our clients' buyers frequently exclaim: "This feels like home.". Thus, many of our model homes sell completely furnished. The buyers are thrilled. The builder is delighted. We capitalize on the strengths of any floor plan by using elements such as furniture, accessories, built-ins, window treatments, specialty flooring designs and other creative components to direct buyers' attention to a floor plan's strengths.

The scale and placement of the design elements are precisely confirmed by AUTO CAD layout to define and showcase the functionality of living space and circulation flow. Architectural details are drafted on CAD and are presented along with a full set of color boards.

In addition to Model Home Merchandising, we can offer our expertise and service in the following:

Floor Plan Evaluation
Space Planning
Architectural Detailing
Design Studio set-up from concept to completion
Standard Features & Option Selections

Name
HBA grand award winner
Produced top design studio in South east region for Nationals
Speaker for Shinn Consulting
Contributor to Florida Magazine, Orlando Leisure, Orlando Mag, ENews, Florida Design
ASID Allied Member